A custom Shopify store for Shred Ops, pairing a military, US-flag visual direction with flexible tools for campaigns, merchandising and product discovery.
Visit live store ↗Shred Ops wanted a storefront that felt unmistakably connected to its military identity, with bespoke visual assets rather than generic ecommerce styling. The team also needed control over flash-sale messaging, navigation and product-specific upsells, along with richer ways to show variants and social content.
We designed the storefront around a military and US-flag theme, including custom icons and product imagery. The team can set up flash sales with editable countdown timers, adjust the mega menu, choose which products appear as upsells on each product page, and manage the content without relying on developers. Image swatches show product color variants directly on product cards, while a TikTok feed brings current social content into the store. We also recorded Shopify training videos for the team.
Shred Ops now has a distinctive store that the team can keep current, from limited-time campaigns and navigation to product-specific upsells and social content.
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