A minimal Shopify store for HAITCH, putting custom tailoring, streetwear attitude and model imagery ahead of unnecessary copy.
Visit live store ↗HAITCH wanted a high-end tailoring site with more of a streetwear feel than a conventional formalwear store. The work needed to stay almost entirely image-led, while still carrying a large gallery without compromising page speed. Customers also needed quick access to sizing and a dedicated route to book a tailored-suit appointment.
We built a restrained, image-first storefront with a sticky header that keeps the shop and booking route within reach. The gallery uses optimized loading for its large image set and opens into a viewer with next and previous controls plus an image count. We also added a size-chart pop-up and a tailored-suit booking form separate from the general contact form.
HAITCH now has a fast, image-led digital flagship that gives the clothes and campaign imagery space to lead, while keeping sizing and tailored-suit appointments easy to access.
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