A new Shopify store for Mirelle & Co., bringing a large jewellery catalogue, local South African checkout, gifting and social content into one polished storefront.
Visit live store ↗Mirelle & Co. needed to launch a new jewellery store with a large amount of product data to add and several category-specific presentation needs. The shopping experience also had to support local tax and payment methods, make gift wrapping easy to add, and help customers move through a broad catalogue without getting lost.
We built the Shopify store and added the full catalogue from the provided product data. Category-specific product templates give each range the right content, while custom search and a mega menu make the catalogue easier to explore. We prepared campaign banners from the model imagery, added fast-loading UGC video and Instagram sections, and set up local tax and payments. The product and cart experience includes gift wrapping with a note and added price, sticky add-to-cart, a free-shipping progress tracker, WhatsApp support and a rotating announcement bar. We also added a scratch-card discount pop-up for new visitors and set up its discount rules.
Mirelle & Co. now has a fully localised Shopify store that can carry its complete jewellery catalogue, support gifting, and give customers faster ways to browse, get help and check out.
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