A high-end Shopify redesign for z:yu, helping Singapore skincare customers find the right products through a more visual, guided shopping journey.
Visit live store ↗z:yu needed a premium redesign that made a detailed skincare catalogue easier to explore. Customers needed more confidence in their choices, from product discovery and routine recommendations to reviews, rewards and subscription options.
We designed the UI and rebuilt the store around guided discovery. A diagnostic quiz recommends suitable products, while product pages include UGC videos, related-product upsells and reviews. The wider storefront adds hover image changes, custom iconography, a client-editable mega menu, subscriptions, loyalty rewards and a free-shipping threshold.
z:yu now has a more premium, guided skincare store where customers can discover products through the quiz, product content and clear shopping incentives.
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