A custom Hydrogen and Oxygen storefront for PM Cables, built for B2B buyers searching a 1,400-plus product catalogue by far more than a product name.
Visit live store ↗PM Cables needed Shopify capabilities that standard collection structure and search could not provide. Buyers had to navigate collection, sub-collection and deeper sub-collection levels, and search by name, SKU or manufacturer number inside product information. The business also needed an owned alternative to a search app costing roughly $600 per month, alongside B2B payment and catalogue needs.
We built a custom Hydrogen storefront deployed on Oxygen, with a bespoke category hierarchy and search system. The search indexes names, SKUs and manufacturer numbers across the catalogue, replacing the recurring app with a one-time controllable build. We also scraped and formatted product data for clearer product pages, added B2B purchasing with PO and invoice payment options, complementary-product upsells, a mega menu and custom filters.
PM Cables now has a B2B storefront built around how technical buyers actually search, with a custom search system it controls directly rather than a high recurring-cost app.
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