Amerl Ski
Wear.
+240% Revenue YoY after redesign.
Industry
Fashion & Apparel
Platform
Shopify Plus
Services
UI/UX, Development, CRO
Timeline
8 Weeks
Amerl needed a digital flagship that matched the premium quality of their ski wear. We rebuilt their Shopify store from the ground up, focusing on storytelling, speed, and conversion.
The Challenges We Solved
-
Low Conversion on Mobile
70% of traffic was mobile, but the simplified mobile navigation was hiding key collections, resulting in a high bounce rate.
-
Brand Disconnect
The previous generic theme failed to convey the premium, technical nature of the ski wear, forcing them to compete on price rather than value.
-
Slow Page Load
Unoptimized apps and large assets were causing load times of 4+ seconds, hurting both SEO and paid ad performance.
Our Strategic Approach
We moved beyond a simple redesign. We engineered a customer journey that builds desire and removes friction.
01 UX & Design
We implemented a "Discovery First" navigation system, allowing users to shop by activity (Ski vs. Après-Ski) rather than just product type. Visual storytelling was integrated directly into the PDPs.
- Sticky Add-to-Cart
- Visual Size Guides
- Simplified Checkout Flow
02 Technical Performance
We rebuilt the theme on Shopify 2.0 using a modular architecture. This allowed for rich content sections without the code bloat of page builders.
- 98+ Mobile Page Speed
- Lazy Loading Implementation
- Structured Data (JSON-LD)
Data that speaks for itself.
The new digital flagship didn't just look better—it performed. Within 30 days of launch, Amerl saw record-breaking sales numbers and a massive uptick in organic search traffic.
"Sun Skill Techs totally transformed our business. We went from struggling to break even on ads to having a 3.4x ROAS because the site actually converts now."
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